My Background

I am passionate about developing impactful, insight-driven brand solutions combining creative storytelling with market awareness and strategic thinking, Through a rigorous, studio-driven curriculum, I have developed a strong foundation in creative strategy, concept development, typography, and data-driven campaign thinking. My coursework has emphasised both conceptual and technical skills, including type and layout design, visual communication, brand identity systems, and research-led advertising strategy across digital and traditional platforms enabled by the latest advanced AI tools and techniques. Collaborative group projects have been central to my experience, strengthening my ability to work in fast-paced creative teams, present ideas clearly, and build cohesive campaigns from insight to execution.